Lawrence Harte | Internet Marketing

Posts by Lawrence Harte

Lawrence Harte

Apr28

Personalized Streaming Video Advertising without Cookies

Personalized Ads in a CTV Environment – Cookie-Less Streaming Video Advertising

Advertising revenues for streaming TV services providers is critical for profits. During my interview with David Wolf – VP Communications at GlobalLogic at the NAB show, he explained to me that the cookies used to target customers and create personalized ads are…

Lawrence Harte

Ad Management, Advertising Technology, OTT Advertising

Dec01

Ad Targeting Private Behavioral, Personalized and Location Time Predictions

Advertising using Private Behavioral, Personalized and Time Ad Targeting

Companies need to target ads to increase advertising revenues while maintaining privacy protection for users. During my interview with Daniel Pike, Chief Product Officer (CPO) of Covatic at the NAB Show, he explained to me that service providers, publishers and app owners…

Lawrence Harte

Ad Management

Oct27

iMarketing Magazine Mission

OTT Business helps Business Managers, Software Developers, and Mobile Professionals to Discover, Develop, Promote, and Monetize OTT Applications and Services. OTT Business helps Business Managers, Software Developers, and Mobile Professionals to Discover, Develop, Promote, and Monetize OTT Applications and Services. OTT Business helps Business…

Lawrence Harte

Uncategorized

Posts by Lawrence Harte

Personalized Ads in a CTV Environment – Cookie-Less Streaming Video Advertising

Advertising using Private Behavioral, Personalized and Time Ad Targeting

iMarketing Magazine Mission

Recent Blog Posts

Personalized Ads in a CTV Environment – Cookie-Less Streaming Video Advertising

Advertising using Private Behavioral, Personalized and Time Ad Targeting

iMarketing Magazine Mission

Get Access to Research, Templates, and other Internet Marketing Resources.

Publisher

Work with us

iMarketing Magazine Social