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Dec04

ThinkAnalytics AI Contextual Advertising System ThinkContextualAI

AI Contextual Advertising: Revolutionizing Privacy-First Advertising for CTV Platforms

[News] December 4, 2024 – ThinkAnalytics launches ThinkContextualAI, a new AI based contextual advertising system for connected TV – CTV systems. As advertisers grapple with tightening privacy regulations and increasing content fragmentation, ThinkContextualAI is a privacy-first contextual advertising solution. The platform empowers…

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Mar30

Spearad introduces revolutionary ‘Selective Programmatic Advertising’ for Addressable TV

FRANKFURT, Germany, March 17, 2021 /PRNewswire/ — Spearad, a pioneer in addressable TV advertising, introduced “Selective Programmatic” for addressable TV advertising. Selective Programmatic is a revolution in programmatic advertising for CTV und OTT providers, because broadcasters can view and verify advertising content…

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Mar23

GumGum Launches New OTT Video Ad Unit – Unlocking Previously Unavailable Video Inventory Across Streaming Environments

SANTA MONICA, CALIF. (PRWEB) MARCH 11, 2021 GumGum, a global technology and media company specializing in contextual intelligence, today announced their In-Video product, which is the first scalable overlay ad placement for streaming video environments. As one of the largest advertising platforms…

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Mar10

Connected TV Advertising without Cookies

ENGINE Launches Device Graph+, Powering Cookieless Solutions for CTV and Omnichannel Media

NEW YORK, Feb. 24, 2021 /PRNewswire/ — ENGINE, a global, full-service media and marketing services company, today announced the launch of ENGINE Device Graph+, expanding its cookieless offering with a full suite of CTV and omnichannel media solutions, allowing for integrated planning…

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Mar09

SpotX Survey Shows Interactive Video Ads Drive Greater Post-ad Action than Standard Video Ads on Mobile OTT

SINGAPORE – February 24, 2021 –  SpotX, the leading global video advertising and monetisation platform, has released analysis that show interactive video ads on mobile OTT increase a consumer’s post-ad action versus standard video ads shown on streaming platforms in Southeast Asia. In…

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Mar08

Comscore Continues Measurement Innovation with New US Patent for CTV, OTT and Video Ad Effectiveness

RESTON, Va., Feb. 23, 2021 /PRNewswire/ — Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that the US Patent and Trademark Office (USPTO) has granted it a patent on its “System and Method for…

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Mar05

VIZIO Ads Launches Glass-Level Frequency Control For TV Advertisers

IRVINE, Calif. and NEW YORK, Feb. 19, 2021 /PRNewswire/ — VIZIO Ads, the award winning TV company’s direct-to-device advertising business, today unveiled Universal Frequency Control, a new capability that enables brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when…

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Feb26

BidMind by Fiksu Taps Pixalate to confront Ad Fraud in Connected TV/OTT

BOSTON, Feb. 3, 2021 /PRNewswire/ — BidMind by Fiksu, a Connected TV/OTT advertising platform, has chosen Pixalate, a global ad fraud intelligence and marketing compliance platform, to combat invalid traffic (IVT) in OTT/CTV advertising. By utilizing Pixalate’s pre-bid ad fraud detection and…

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Feb01

SpotX Announces Support for Unified ID 2.0 Solution

NEW YORK, Jan. 15, 2021 /PRNewswire/ — SpotX, the leading global video advertising platform, today announced it is integrating the Unified ID 2.0 solution, an open source and interoperable ID framework designed to improve relevant advertising while protecting consumer privacy and transparency…

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Jan26

OpenAP Launches Supply-Side Platform to Surface Available TV Advertising Inventory for Buyers, Brings Transparency and Visibility to Marketplace

NEW YORK, Jan. 11, 2021 /PRNewswire/ — OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, today announced the launch of its new supply-side platform (SSP) that provides advertisers access to available linear inventory from TV publishers.…

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In the News

News Stories

AI Contextual Advertising: Revolutionizing Privacy-First Advertising for CTV Platforms

Spearad introduces revolutionary ‘Selective Programmatic Advertising’ for Addressable TV

GumGum Launches New OTT Video Ad Unit – Unlocking Previously Unavailable Video Inventory Across Streaming Environments

ENGINE Launches Device Graph+, Powering Cookieless Solutions for CTV and Omnichannel Media

SpotX Survey Shows Interactive Video Ads Drive Greater Post-ad Action than Standard Video Ads on Mobile OTT

Comscore Continues Measurement Innovation with New US Patent for CTV, OTT and Video Ad Effectiveness

VIZIO Ads Launches Glass-Level Frequency Control For TV Advertisers

BidMind by Fiksu Taps Pixalate to confront Ad Fraud in Connected TV/OTT

SpotX Announces Support for Unified ID 2.0 Solution

OpenAP Launches Supply-Side Platform to Surface Available TV Advertising Inventory for Buyers, Brings Transparency and Visibility to Marketplace

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AI Contextual Advertising: Revolutionizing Privacy-First Advertising for CTV Platforms

Spearad introduces revolutionary ‘Selective Programmatic Advertising’ for Addressable TV

GumGum Launches New OTT Video Ad Unit – Unlocking Previously Unavailable Video Inventory Across Streaming Environments

ENGINE Launches Device Graph+, Powering Cookieless Solutions for CTV and Omnichannel Media

SpotX Survey Shows Interactive Video Ads Drive Greater Post-ad Action than Standard Video Ads on Mobile OTT

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