The iMarketing Podcast is created for marketing leaders, media agencies, martech professionals, and business teams that rely on digital tools and platforms to grow revenue and influence.

This episode explains what the iMarketing Podcast is, who should listen to it, and what the series will cover. It also sets the stage for a broad range of future discussions — including AI-powered marketing, data platforms, advertising technology, analytics, privacy-safe targeting, and the evolving martech stack that powers modern digital businesses.

You’ll learn about our show format and meet expert guests who explain new tools, emerging technologies, practical systems, and proven implementation methods. Each session also includes surprising “marketing factoids” — good and bad — backed by real data and sources.

Whether you build marketing technology, buy it, or use it every day, this podcast is designed to help you make better decisions, avoid costly mistakes, and stay ahead of change.

Listen, learn, and optimize!

Topics Covered

• What is the iMarketing Podcast?
  
  
• The impact of AI, data, and automation on modern marketing
• Marketing leaders, media agencies, and martech professionals
• Expert guests who share new tools, innovations, and implementation tips
• Where to listen to the iMarketing Podcast

Lawrence Harte is the publisher and editor in chief of iMarketing Magazine, a leading publication focused on data-driven, AI-enabled, and connected digital marketing. He is the author of more than 153 books on communications, media technology, and business strategy. Between 2005 and 2026, Mr. Harte interviewed more than 4,137 executives, technologists, and innovators across the media, marketing, and digital ecosystems. He is the co-founder of the Digital Marketing for Business Trade Show. He holds many degrees and certificates including an Executive MBA from Wake Forest University (1995) and a BSET from the University of the State of New York (1990).

Website: iMarketing Magazine