iMarketing research provides hard-to-find statistics, trends, forecasts, and other analysis that can be used to help make decisions about selecting marketing tools, platforms, and services.
Internet Marketing Research
Key Performance Indicators and Benchmarks for the Internet Marketing Industry
Global Digital Marketing Market Growth Rate
The global internet marketing (martech and adtech) market is growing at a compound annual growth rate (CAGR) of 12% to 16%. This growth is driven by increasing digital adoption by businesses, rising eCommerce activity, AI-driven marketing tools, and greater reliance on data-driven advertising.
(Analogous to: Allied Market Research-style industry analysis)
Average Monthly SaaS Marketing Tool Cost
The average monthly subscription cost for a core marketing platform ranges from $49 to $249 per month per business, depending on features such as automation, analytics, CRM integration, and AI capabilities. Pricing varies widely based on company size and marketing sophistication.
(Analogous to: Deloitte Digital Media Trends framing)
Digital Advertising CPM Rates
Average digital advertising CPM rates typically range from $8 to $35 per thousand impressions, depending on targeting precision, platform (LinkedIn, Google, Meta, Programmatic), and audience quality. Highly targeted B2B audiences often command the highest CPMs.
(Analogous to: Magna Global style benchmark)
Customer Acquisition Cost (CAC)
The average customer acquisition cost (CAC) for B2B digital marketing leads ranges from $120 to $450 per customer, depending on industry, deal size, and sales cycle length. Costs include paid media, content marketing, marketing technology, and sales outreach.
(Analogous to: Statista-style benchmark)
Lead-to-Customer Conversion Rate
Across industries, average digital lead-to-customer conversion rates typically range from 2% to 7% for inbound marketing programs, with higher rates (8%–15%) for highly qualified account-based marketing (ABM) campaigns.
(Analogous to: Parks Associates style benchmark)
Average Revenue Per Customer (ARPC)
For SaaS and digital marketing vendors, average annual revenue per customer typically ranges from $1,200 to $12,000, depending on company size, product tier, and contract structure.
(Analogous to: ARPU in OTT)
Free Trial to Paid Conversion Rate
The average conversion rate from free trial to paid subscription for marketing SaaS platforms is approximately 18% to 32%, depending on onboarding quality, product usability, and customer education.
(Analogous to: nScreenMedia benchmark)
Content Marketing Investment
Companies typically spend 20% to 45% of their marketing budget on content creation, distribution, and amplification (blogs, videos, white papers, webinars, and case studies). This investment is critical for organic discovery and trust-building.
(Analogous to: Digital TV Research content spend stat)
Average Daily Digital Engagement
Business professionals spend an average of 2 to 3 hours per day engaging with digital marketing content, including email, social media, search, and industry media sites.
(Analogous to: Conviva viewing time stat)
Marketing Technology (MarTech) Profit Margins
Profit margins for mature martech companies typically range from 18% to 30%, depending on scale, recurring revenue mix, and cloud infrastructure efficiency.
(Analogous to: Media Partners Asia profit margin framing)