Blog

Blog

OTT Business blog provides news, tips, tools, resources, questions & answers and other helpful information to help produce, distribute, and monetize OTT and Streaming TV systems and services.

Guest Posts – if you have OTT or Streaming TV information you want to share, we accept guest posts.

Lawrence Harte – OTT, Wireless ISP, Smart Public Safety

Tim Bell – Movie & TV Series Video Production

Apr28

Personalized Streaming Video Advertising without Cookies

Personalized Ads in a CTV Environment – Cookie-Less Streaming Video Advertising

Advertising revenues for streaming TV services providers is critical for profits. During my interview with David Wolf – VP Communications at GlobalLogic at the NAB show, he explained to me that the cookies used to target customers and create personalized ads are…

Lawrence Harte

Ad Management, Advertising Technology, OTT Advertising

Dec01

Ad Targeting Private Behavioral, Personalized and Location Time Predictions

Advertising using Private Behavioral, Personalized and Time Ad Targeting

Companies need to target ads to increase advertising revenues while maintaining privacy protection for users. During my interview with Daniel Pike, Chief Product Officer (CPO) of Covatic at the NAB Show, he explained to me that service providers, publishers and app owners…

Lawrence Harte

Ad Management

Oct27

iMarketing Magazine Mission

OTT Business helps Business Managers, Software Developers, and Mobile Professionals to Discover, Develop, Promote, and Monetize OTT Applications and Services. OTT Business helps Business Managers, Software Developers, and Mobile Professionals to Discover, Develop, Promote, and Monetize OTT Applications and Services. OTT Business helps Business…

Lawrence Harte

Uncategorized

Blog

Personalized Ads in a CTV Environment – Cookie-Less Streaming Video Advertising

Advertising using Private Behavioral, Personalized and Time Ad Targeting

iMarketing Magazine Mission

Recent Blog Posts

Personalized Ads in a CTV Environment – Cookie-Less Streaming Video Advertising

Advertising using Private Behavioral, Personalized and Time Ad Targeting

iMarketing Magazine Mission

Latest News

AI Contextual Advertising: Revolutionizing Privacy-First Advertising for CTV Platforms

Spearad introduces revolutionary ‘Selective Programmatic Advertising’ for Addressable TV

GumGum Launches New OTT Video Ad Unit – Unlocking Previously Unavailable Video Inventory Across Streaming Environments

ENGINE Launches Device Graph+, Powering Cookieless Solutions for CTV and Omnichannel Media

SpotX Survey Shows Interactive Video Ads Drive Greater Post-ad Action than Standard Video Ads on Mobile OTT

Articles

Rapid Lead Generation using Pre-Content Marketing

Virtual Reality Advertising Systems and Services

TV and OTT Cross-Media Channel Advertising

Get Access to Research, Templates, and other Internet Marketing Resources.

Publisher

Work with us

iMarketing Magazine Social