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Our mission is to identify and explain the applications, services, and technologies that allow companies and professionals to promote products or services using Internet Marketing programs and systems. Readers learn about the available types of Internet Marketing systems, how they operate, and effective ways to use them.




iMarketing Magazine

eCommerce Statistics


eCommerce is statistics is the measurement and analysis of the use of electronic networks (such as the Internet or telecommunications) to present products and process orders.


General eCommerce

20 Internet Marketing and E-Commerce Statistics

1. Over 875 Million Consumers Have Shopped Online – the Number of Internet Shoppers Up 40% in Two Years.

2. The highest percentage shopping online is found in:

  • South Korea (99%)
  • UK (97%)
  • Germany (97%)
  • Japan (97%)
  • US (94%)

3. 70% of leisure travelers book at least some of their personal travel online.

4. 52% of leisure travelers purchase all or most of their personal travel online.

5. 61% of online consumers are more likely to shop online with a retailer that offers free shipping than one that doesn’t.

6. The most popular and purchased items are:

  • Books (41% purchased in the past three months)
  • Clothing/Accessories/Shoes (36%)
  • Videos / DVDs / Games (24%)
  • Airline Tickets (24%)
  • Electronic Equipment (23%)

7. 259,096,800 Internet users as of December 31, 2009 in North America.

8. The average internet consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers. 

9. 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users.

10. 72% of online retailers plan on incorporating lifestyle photography into their sites.

11. 63% of online retailers plan on integrating customer ratings and reviews into their sites.

12. The top 10 e-commerce web sites, measured by the number of unique visitors is, Walmart, Target, JC Penny,,,, eBay Express, Kohl’s and Macy’s.

13. 53% of car shoppers start shopping online.

14. 71% of online shoppers browse multiple stores prior to making a purchase.

15. 42% of online shoppers in the US use comparison engines.

16. 53% of online shoppers surveyed ranked discounts or exclusive offers for members as the most important feature of Frequent Buyer/Loyalty Programs.

17. When Internet users look for information, services or products to buy, more than 8 out of 10 rely on search engines, not simple surfing.

18. 10 percent of all clothing sales in the US are expected to occur online.

19. Online sales rose 29 percent in 2006 to over $146 billion.

20. Over the last year, Pay-per-click (PPC) costs have grown 37%, and they go on rising.


Virtual Marketing Blog

World Statistics

Internet World Stats

Keller Fay


Internet Marketing Statistics


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