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White Paper Marketing Book

White Paper Marketing Book
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What is a White Paper?
A white paper is a document or reference material that provides basic viewpoint or overview information on a subject. A white paper may provide summary results of testing or implementation of a product or service.

Focused Topic - Covers a specific issue or opportunity within an industry.

Explanatory Details - Provides information that helps the reader to solve a problem or to learn something useful to them.

Unbiased Content - Has a fair representation of all aspects related to the topic. Should cover competing solutions or technologies in a fair way.

Limited Promotion - Contains a small number of references to the company that created or contributed the white paper. Emphasis on specific product or service solutions can lead to a loss of credibility.

 

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White Paper Marketing Book
more details
White Paper Marketing Book
White Paper Marketing, More Sales Leads, Less Effort explains how to use white papers to generate lists of highly qualified sales prospects while providing valuable and well received content to readers. Readers will learn how to develop, promote, and track the effectiveness of white paper marketing.

$34.99 Printed, $29.99 eBook