White Paper Marketing Expert
What is a White Paper?
The topics covered in this tutorial include white paper content, marketing, distribution, sponsorship, production, formats, management, and economics.
White Papers – are focused information documents that provide solutions or helpful information to readers.
White Paper Marketing – is the process of how to use white papers to attract qualified people to take actions that help your company.
White Paper Distribution – is the process of finding and making white papers available through multiple communication channels.
White Paper Response Channels – are the methods that readers can use to interact with and respond to the white paper.
White Paper Sponsorship – is the process of providing resources to other people or companies which help them to create and distribute white papers that benefit your company.
White Paper Production – is the process that is used to gather, process, and format information into an effective solution focused document.
White Paper Formats – is the information structure and media type of the white paper (often PDF form).
Managing White Papers – is the process of identifying, tracking, and analyzing white papers and their promotional performance.
White Paper Economics – is the revenues and costs associated with white papers.
White Paper Marketing Book
White Paper Marketing, More Sales Leads, Less Effort explains how to use white papers to generate lists of highly qualified sales prospects while providing valuable and well received content to readers. Readers will learn how to develop, promote, and track the effectiveness of white paper marketing.
$34.99 Printed, $29.99 eBook