Affiliate marketing
is the process of sharing marketing and sales programs between
companies that want to sell products (merchants) through
other companies (affiliates) that are willing to promote
these products to their customers. The affiliate merchant
compensates the affiliate partners for their role in communicating
and selling to customers.
The
Merchant’s Guide to Affiliate Qualification
This article offers
tips that merchants can use to qualify affiliates based on products,
web sites and customer profiles and avoid partnerships with publishers
that will not generate clicks.
Supporting
Affiliate Publishers
Explains
important support material and communication that help
co-marketing affiliate publishers manage and maintain
affiliate programs.
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